Wednesday, 1 June 2011

Isle Of Man Drinks Firm Launch New Premium Rum Product

Ballarock Ltd, the island based producers of the worlds first Manx cream liqueur 'Celtic Mist', are proud to announce the launch of their new premium rum product - 'Basking Shark Cask Aged Rum'

The new product is launched in time for the 2011 Isle Of Man TT Festival and will be available at Shoprite Stores, and in pubs and other licensed premises across the island

Basking Shark Cask Aged Rum is a blend of individually pot-distilled rums from the Caribbean and Fijian Islands, each of which has been matured in selected oak casks on the shores of the very waters that surround the island

The magnificent and romantic creatures that have inspired its creation are known to range over the historic maritime routes of the rum traders and and mutineers of old. The selection of the rums that go into Basking Shark Rum has therefore been made deliberately to mirror the routes they take on their nomadic wanderings over the worlds oceans, before returning each year to grace the waters around our island. It is therefore truly the rum of the Isle of Man

To celebrate the launch of the product, and in recognition of the work being done by the Manx Wildlife Trust and the Manx Basking Shark Watch, Ballarock Ltd will be making a monetary donation for every bottle sold

Director of Ballarock Ltd , Gary Gray said: "We are very proud of this product, which we successfully tested at the Isle of Man Food and Drink Festival last September. We have worked hard to develop a premium sipping rum that reflects the finest mercantile traditions of this island, while capturing the elements of mystery and romance that surround the wonderful creatures whose name it bears. The fact that the Manx Wildlife Trust and Manx Basking Shark Watch stand to benefit from its creation is all the more satisfying"

Eleanor Stone, marine officer at Manx Wildlife Trust, said 'We are very grateful for the support that Ballarock has agreed to provide, and we obviously hope that Basking Shark Rum will be a great success'

SOURCE: Isle of Man Business Examiner                               INTERNET MARKETING: reignite online


Basking Sharks: More info at Wikipedia


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